Stretch mark creams and treatments
Known in technical jargon as Striae Distensae Cutis or Striae atrophica, but better known as stretch marks, these skin imperfections affect both women and men, mainly in specific areas of the body such as the thighs, hips, stomach and breasts.
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Combat stretch marks and keep your skin nourished and supple
Stretch marks appear as thin streaks on the skin, which can vary in colour from white to bright red, depending on their stage of development: when they first appear, they will be more reddish, while white marks indicate a greater loss of volume and consistency of the skin. It goes without saying that treatments will be more effective in the early stages of the problem.
As for the causes, in most cases they are attributable to sudden weight change, as can happen during pregnancy, for example, when a woman physiologically increases her body weight and then gradually loses it after the birth of her baby.
To help new mothers facing the problem of stretch marks, Bottega di LungaVita has developed specific products, such as the Stretch Mark Cream from the VITA AGE Mamma line, specially formulated to prevent the appearance of new stretch marks and reduce the appearance of existing ones, while maintaining the skin's natural elasticity. This is thanks to exceptional ingredients, such as rice proteins, almond and argan oil, shea butter and hydroxyproline silanol, which guarantee deep hydration and strengthen the skin. The Stretch Mark Cream, in particular, is designed to maintain the correct level of skin hydration during pregnancy, but also effectively reduces existing stretch marks. It is also extremely easy to apply: just a small amount of product is needed to achieve excellent results. Apply it to the body, focusing in particular on areas where stretch marks are already present or where they are most likely to form, and massage gently until the cream is completely absorbed.