Body firming products

Before summer or even upon returning from holiday, thinking about getting back into shape after a few innocent indulgences that one always allows oneself whilst on holiday, it is advisable to use body firming products, precious allies against water retention – particularly in the legs – and fatty deposits that affect specific areas, such as the tummy and hips.

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Localised firming treatments to combat fatty deposits and loss of tone

Among the main advantages of body firming products, one must remember their ability to be absorbed quickly, to act in a precise and targeted manner and to have textures and fragrances that encourage their use.

But what is the specific function of body firming products and why is a normal moisturising cream not sufficient? The answer is simple: whilst moisturising products serve to maintain the ideal moisture level of the skin, firming products are highly specific and are used precisely with the objective of speeding up the process of getting back into shape, particularly combating cellulite and water retention.

Firming products, in fact, act directly on the areas where fat deposits accumulate most, namely the tummy, thighs and hips: these are therefore topical-use cosmetics, which allow for localised and effective action.

Bottega di LungaVita has also chosen to include exclusive body firming products within its offering, such as the Regenerating Firming Body Cream from the VITA AGE AURUM line, an ultra-firming product based on collagen, elastin, hyaluronic acid and plant stem cells that combats all blemishes caused by skin slackening, nourishing and moisturising the driest, most depleted and sagging areas of the body, with an effective and targeted action on signs of sagging. Or, again, the Slimming Gel Body Positivity – also from VITA AGE – an innovative gel formula with a slimming and weight-loss action that, already after the first applications, restores elastic and firm skin, reducing the orange peel effect and instead promoting a flat tummy effect.